Blog What is the Private Brand and its Features and How to Register it?

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05 Jul 2022

What is the Private Brand and its Features and How to Register it?

Table Of Contents

1. What is the Private Brand?
• What are the Brand's Uses?
• Features of Registering a Private Brand
2. Brand Types
• What are the Terms of the Brand?
• International Brand Registration Methods
• How Can Necibe Company Help Register a Brand in Turkey?

What is the Private Brand?

It is the symbol expressing the identity of an organization or company, which is specific to that company and is protected by individual property laws locally and internationally.

The brand indicates the product, whether it is a commodity or a service, and the brand is linked to the purchasing behaviour of individuals, based on the factors of confidence in the product and belonging to it once you see the brand logo.

Trademarks have been registered to preserve products from imitation, access to the original product to customers, and preserve property rights.

What are the Brand's Uses?

• Establishing the relationship of trust between the consumer and the products bearing the name of that brand
• Influencing individual's purchasing behaviour in pushing them towards purchasing a product with a brand
• Instilling a preconceived mental image of products with a particular brand
• Enhance the sense of belonging to the brand's product package
• Pushing individuals to adopt the brand's ideas and products as the best
• Developing business relations in the market and building a good reputation

Features of Registering a Private Brand

- Protecting your product from counterfeiting and forgery

• Marketing for your product
• Developing your brand and raising its market value
• The possibility of selling an agency, offering shares and bringing in new investors and financiers
• Law enforcement in ensuring that patents are maintained on your brand's products

Brand Types

Brands are classified by different determinants, the most important of which are:

First: Brands by product type provided to customers:

• Trademarks of In-kind Goods

Those that belong to tangible products of goods that are directly utilized by the user, such as clothing, shoes and other products.

• Service Brands

Those that offer their products within services and consulting, such as brokerage, shipping, transportation, marketing and logistics support

• Brands offering both types of goods

Companies that provide services and in-kind products, such as software companies, applications and the software industry

Second: Trademarks belonging to NGOs or charities

Such as humanitarian organizations, charities and relief organizations around the world, it has a distinctive brand through which it earns the trust of donors.

Third: Personal Brands

This type of brand concerns famous people such as actors, sports celebrities and movie stars, each representing a special brand, through which advertisements and promotions of different products are made.

What are the Terms of the Brand?

The conditions for obtaining a registered trademark vary from country to country, depending on the regulations and legislation in force in each country, but in general, the trademark must meet the following conditions:

• That brand does not match any other brand and has a different fingerprint than any other trademark
• Clarify the business that follows the brand
• Meet the legal requirements of the state to be registered
• Payment of fees and taxes arising from trademark registration

International Brand Registration Methods

Registration in (WIPO) International Brand System Madrid Protocol is the perfect way to register the brand internationally, where you can obtain trademark protection in 128 countries within a unified international branding system.

How Can Necibe Company Help Register a Brand in Turkey?

NecibeInternational Trade provides a trademark registration service for its customers wishing to excel with a product dedicated to them by name and specifications following the market requirements of the country to be exported to.

It has been working on the production lines of many Turkish products to produce brands for its customers in various countries of the world.

Among those products was the energy drinks, where NecibeInternational Trade has an official agency for the production lines of energy drinks of various kinds in Turkey, and works to establish the customer brand (as they wish) and then produce and export in the required quantities.

Necibe Company establishes brands for other products including canned food and diapers by name and brand desired by the customer, where NecibeInternational Trade is linked to business partnerships with many production lines of Turkish factories in various sectors.

Edited by NecibeInternational Trading Company©

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